Blockchain technology, Bitcoin, other crypto coins or token and ICO’s are very present in the media here in Switzerland and more and more people get interested in these subjects. The city of Zug became famous world wide as crypto valley because a lot of companies and foundations related to blockchain technology or crypto coins settled down there. Some of the biggest ICO’s took place in Zug and more are in the pipeline. Investors from all over the world don’t want to miss the next Etherium but FINMA (the Financial Supervisory Authority) is watching such ICO’s https://www.finma.ch/en/news/2017/09/20170929-mm-ico/ Even if some blockchain start up enterprises will therefore decide to execute an ICO not in Switzerland but in Gibraltar or other countries, it is good for the reputation of Zug and Switzerland if the authority is watching the development. ICO’s are a multi million USD business. https://www.cash.ch/news/top-news/initial-coin-offerings-ico-der-digitale-stiefbruder-des-boersengangs-1138356